How To Apply

All applicants must submit an online CSU graduate application for admission at CALSTATE Apply. Each graduate degree program has different application requirements and may need supplemental materials. 
Contact:  
For International students who are applying to the MS in Business Analytics Program, please visit the International Admissions Office for more information on admission requirements. For more information about becoming a student at Cal State East Bay see the Center for International Education website.

Application Deadlines

Application and Document Deadlines (Domestic)
Application and Document Deadlines (International)

Admission Requirements

The M.S. Marketing Analytics minimum admission requirements include:

• Students with a baccalaureate degree in any subject from an accredited college or university may apply. If applicants do not have a business undergraduate degree, they must take MKTG 300 in addition to the 30 graduate credit hours.
• Demonstrated mastery of college algebra and statistics with a grade of "C" or better in relevant coursework within 7 years of starting the program.
• Undergraduate degree with at least 2.5 Grade Point Average (or equivalent).
• Acceptable percentile rankings in the verbal and quantitative section of the GRE or GMAT. There is no preference for one test over the other. GRE or GMAT may be waived for applicants with three or more years of full-time work experience in marketing, business analytics, or a related field verifiable with proof required by the program.
• For international students: demonstrated proof of English proficiency, e.g. TOEFL score of 80 (internet-based), or IELTS of 6.5 or above.

Note: Admission to the program is selective. Meeting the minimum requirements does not guarantee admission to the program.