Entrepreneurship and Marketing: Crafting a Path to Professional Success
Wednesday, October 9, 2024
11 AM- 12 PM
CORE 178 Collaboratibve Hub
A conversation with Deka Dike, MBA '20,CEO and Founder of Omatochi
About the Speaker
In 2011, Deka Dike had a challenging experience trying to care for her aging father thousands of miles away in Nigeria while living in the United States. With no one else to step in, Deka’s mom served as her dad’s primary caregiver. Throughout that season, Deka quickly realized the glaring communication gaps of having a family member care for a loved one.
Her mom, already overwhelmed with the fear of knowing that her husband wasn’t in good health, struggled to remember important details like his medication names, dosages, and other relevant information from his doctor. This added to Deka’s stress of not knowing what was going on with her dad and the frustration that she couldn’t be there for him when he needed her most. She realized there needed to be a better solution.
