Mission Vision and Values
Our roadmap for every function and every department at the College of Business and Economics as we implement our 2023-2028 Strategic Plan.
Mission
To be a leader in career-ready business education for students with diverse backgrounds and assist East Bay businesses to create economic impact for the Northern California region.
Vision
We aspire to be a nationally renowned business school recognized for students’ upward social mobility, innovation in teaching and research, and positive societal impact.
Values
In support of our mission, we value:
- Excellence - In teaching and educational innovation, research and scholarship in the theory, practice, and teaching of business
- Inclusiveness - For a diverse student population, including underserved and first‐generation students
- Engagement - Community outreach with local businesses
- Global Thinking - Adaptable and forward-looking global mindset
- Responsibility - Contributions that foster corporate, social, and environmental responsibility
- Integrity - Ethical behavior and mutual respect
Objectives & Key Results
- Secure a quality business education with a current and relevant curriculum and student support to assure persistence and completion.
- Invest in faculty excellence (teaching, research, and service) to secure a quality business education.
- Build and sustain inclusive high-impact learning practices to prepare students for career success.
- Support and enrich practices to promote societal impacts.